Get ready for a wild ride with Briarcliff Entertainment's latest acquisition, 'Drag,' a thrilling comedy that's set to take the big screen by storm. This offbeat gem, directed by Raviv Ullman and Greg Yagolnitzer, premiered at the 2026 SXSW, leaving audiences in stitches and on the edge of their seats.
'Drag' follows an intriguing premise: two estranged sisters, played by Lizzy Caplan and Lucy DeVito, embark on a seemingly simple heist. However, things take a nightmarish turn when one sister injures her back, leading to a race against time and a unique exploration of family dynamics. With John Stamos and Christine Ko rounding out the talented cast, this film promises to deliver a fresh and hilarious take on the thriller genre.
The Creative Minds Behind the Mayhem
The film is a labor of love for its directors, who make their feature directorial debuts with 'Drag.' Raviv Ullman and Greg Yagolnitzer have crafted a story that delves into the chaotic bonds of family, showcasing their unique vision and darkly comedic sensibilities. Their collaboration with the DeVito family, including Danny, Lucy, and Jake DeVito as producers, adds a layer of industry expertise and a touch of Hollywood magic.
A Cinematic Experience Like No Other
The filmmakers and producers emphasize the importance of the theatrical experience for 'Drag.' They believe that the unhinged mayhem and dark humor of the film will truly come alive in a theater setting, creating a shared experience that amplifies the fun and suspense.
A Bold New Venture
'Drag' marks the first indie film from Jersey Films 2nd Avenue, a production company founded by the DeVito family. With a focus on original voices and genre-defying storytelling, Jersey Films aims to champion bold and unique projects. 'Drag' fits this mold perfectly, offering a fresh take on the independent film scene.
A Critical Reception and a Bright Future
The critical reception for 'Drag' has been overwhelmingly positive, with praise for its original concept, hilarious execution, and talented cast. Tom Ortenberg, CEO of Briarcliff Entertainment, describes the film as "brilliantly original," highlighting its suspenseful and unpredictable nature. With a fall theatrical release set, 'Drag' is poised to become a must-see event, leaving audiences eagerly anticipating its arrival.
Final Thoughts
'Drag' is a testament to the power of independent cinema and the creative minds pushing boundaries. With its unique blend of thriller and comedy, this film promises to deliver a one-of-a-kind experience. Personally, I can't wait to witness the mayhem unfold on the big screen and see how this fresh take on family dynamics plays out. It's a bold and exciting venture, and I'm thrilled to see what the future holds for Jersey Films 2nd Avenue and their unique storytelling approach.
